Managing customers is like managing the vineyard:
- We want them both to be healthy and productive
- Certain vineyards and certain customer segments are more highly valued
- They both require periodic treatments and special care
- They require annual planning, investment, and systems
- Best practices produces highest quality and desired yields
Every business has to build and maintain a critical mass of active and high-value customers. The thinking is pretty straight-forward, but making it happen is not so easy. Partnering with you, VintageDTC will create the customer segments relevant to your business and deliver it in a packaged system that you can maintain prospectively on your own.
- Grow and maintain your active, high value customers
- Apply different Strategies to your At-Risk / High Value Customers
- Create Pathway to advance New and/or Lower Value Customers
- Feed into any marketing automation system